TOIstudio

treachery of images design studio

manifesto-

TOIstudio or Treachery of Images Design Studio is a nod to Rene Magritte's 1929 painting "La trahison des images" (The Treachery of Images) in which Magritte posits that the image of an item and the actual item are of course two different ideas. Designers struggle with this concept through the entire design process as the imagery of an abstraction is at times contradictory to it's execution. In architecture the characteristics of the built form (lightness, material honesty) often belay the technique and craft of the execution.

With this principle in mind it becomes imperative to understand that the process of design can only be successfully achieved by embracing the necessity of compromise. Not in quality or craft but in the purity of the intended idea. This exception allows for playful exploration into not only the intent of the construct but also permutations of the ideology of the design.

As a studio we believe that a successful design requires a collaborative effort.

We believe that architecture is a humanitarian act, not merely a science.

We believe that architecture is more then just buildings or spaces but everything shaped by humanity.

We believe that planning for the future is more valuable then merely planning for the present.

We believe that redundancy is unnecessary and that there are clever solutions for any problem.

We believe that buildings and spaces are designed for people first, egos are way down on the list.

We believe that projects impact the entire community and region and are not constrained by property lines.

We believe that we don't know everything and the opportunity to learn something new is what keeps us vibrant and happy.

artists + collaborators-

dru mckeown

bradford watson

adam rosekelly

jason turnidge

chris maurer

suzi quilligan

webblog-

design + fabrication-

	2011 Binoceros - installation + construction barricade Task: Design, fabrication and installation of a new construction barricade along a vibrant commercial corridor to facilitate access to the building (for construction as well as public events) and create an identity for the client and structure.
	2011 RGB - event coordination + installation Task: Activating vacant commercial space during the Discover Gordan Square Arts District (June, 2011) TOIstudio and f i e l d s curated a joint event, combining architecture, art, music and good old fashion community involvement.
	2011 2686 ones - installation Task: An installation made of repurposed materials creating a performance and exhibition space.
	2011 Pop-Up Gallery [red] Task: Design and build out a space that would act as the entry point for the client's building as well as a pop-up (temporary) gallery that will showcase a local artist's work by day and function as an interesting event space at later hours (with dj).
image coming soon	2011 mobile architecture work tables [construction only] - furniture

consulting + planning-

image coming soon - report still in draft form	2011 Launch Lorain Task: Conducted interviews, research, created graphics and particpated in public forums concentrating on improving Lorain Ave. and the surrounding neighborhood between 24th and 52nd. Hosted by Ohio City Incorporated and the Cleveland Urban Design Collaborative.
	2011 2019 STAT Filmfest - "Re-Imagining Cleveland's Transportation Future" Task: Helped organize and designed flier for the "2019 Sustainable Transportation Action Team [STAT]" short film festival promoting redeveloping Cleveland's infrastructure to provide a more sustainable Transport System. Hosted by SC2019, NOACA, Access for All and the Cleveland Earthday Coalition.
image coming soon	2010 Rock Ventures Cleveland Casino Discussion Task: Headed a public design charrette team which looked at the potential outreach and public interactive components of the implementation of a casino constructed downtown. Hosted by Cleveland State's Maxine Goodman Levin College of Urban Affairs and the Cleveland Urban Design Collaborative.
	2010 Lakewood, Ohio Bicycle/Pedestrian Masterplan Task: Design and implementation of a web based mapping system to facilitate coordination of the City of Lakewood's planning efforts promoting pedestrian and bicycling based design. The web map was created from a series of public input meetings and made "live" in late 2010.
	2010 Connecting Downtown Cleveland - Beyond the Burnham Plan [.pdf] Task: Headed a public design charrette team tasked with the assignment of strengthening the connection between the southern end of Mall A and Public Square. Diagrams were presented to the City of Cleveland and the architecture firm in charge of the Medical Mart Convention Center Project (LMN) and were part of a public discussion.

competitions-

	2007 poto:type Sponsors: poto:type
	2007 Lifecycle Sponsors: Lifecycle Building Challenge
	2007 Cleveland Competition Sponsors: Cleveland Competition
	2006 Shelter in a Cart Sponsors: Design Boom
	2005 LivingBox Sponsors: Edil Portale
	2005 Windworks Sponsors: Cleveland Public Art + Great Lakes Science Center

contact-

info@toistudio