| treachery of images design studio | |||||||||||||||
manifesto- |
TOIstudio or Treachery of Images Design Studio is a nod to Rene Magritte's 1929 painting "La trahison des images" (The Treachery of Images) in which Magritte posits that the image of an item and the actual item are of course two different ideas. Designers struggle with this concept through the entire design process as the imagery of an abstraction is at times contradictory to it's execution. In architecture the characteristics of the built form (lightness, material honesty) often belay the technique and craft of the execution. With this principle in mind it becomes imperative to understand that the process of design can only be successfully achieved by embracing the necessity of compromise. Not in quality or craft but in the purity of the intended idea. This exception allows for playful exploration into not only the intent of the construct but also permutations of the ideology of the design.
As a studio we believe that a successful design requires a collaborative effort.
We believe that architecture is a humanitarian act, not merely a science.
We believe that architecture is more then just buildings or spaces but everything shaped by humanity.
We believe that planning for the future is more valuable then merely planning for the present.
We believe that redundancy is unnecessary and that there are clever solutions for any problem.
We believe that buildings and spaces are designed for people first, egos are way down on the list.
We believe that projects impact the entire community and region and are not constrained by property lines.
We believe that we don't know everything and the opportunity to learn something new is what keeps us vibrant and happy.
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